Our Firm

Botsford Financial Group is a comprehensive wealth management firm in Frisco, TX and Atlanta, GA that specializes in asset protection and risk management strategies for successful individuals, business owners and senior executives of Fortune 500 companies.

In 1989, Erin Botsford started a sole practitioner financial planning practice that has since become a well-recognized, independent wealth management firm.  We are committed to delivering sound financial management strategies and long-term, innovative ideas, along with exemplary client service.

Botsford Financial Group serves clients in more than 30 states from two office locations — Frisco, TX and Atlanta, GA.

Our Philosophy

Building a Foundation
Our trademarked investment philosophy, “Lifestyle Driven Investing™”, is the foundation upon which we build a client’s House of Security™.  Led by CEO, Erin Botsford, our views on investing and the economy are frequently quoted in financial publications nationwide. Our philosophy of money has been well documented in Erin’s best-selling book, The Big Retirement Risk: Running Out of Money Before You Run Out of Time.  The ideas from her book are currently being taught as a second school of thought in financial circles nationwide.

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